Hospitality Sales and Marketing Certificate

The hospitality industry is on a continued growth mode and the business of hospitality encompasses food services, event management, room services and much much more. This 3 months intensive study of marketing and sales theory and practices of a hospitality property will get you engaged with many component of the hospitality business. From brand building development strategies to marketing of the property's services will immerse you in a world of real sales and marketing work. Learning to make sales calls to travel agents or corporate clients to understanding the role advertising and public relations for a hotel brand, will have you graduating from this program with tools necessary for your success in the hospitality industry.

Details

• 3 Monate (1 Semester)
• Student who complete the Hospitality Sales and Marketing Certificate will receive:
• AH&LA: Hospitality Sales & Marketing Certificate
• 5 credits toward the Hospitality Management Diploma

Kursbeschreibungen

CC 139 - 21st Century Communication

Advances in technology are reshaping interpersonal communications, as well as how we mass communicate, advertise, organize and strategize in business. The knowledge that students are increasingly expected to demonstrate is transforming. 21st century skills include: information and communication technology (ICT) literacy, the ability to think and problem-solve, interpersonal and self-directional skills, global awareness, and financial, economic, business, and civic literacy. This course will be delivered on-line through a unique partnership with Apple's iTunes University. On demand video lessons will be available each week for students to view along with weekly small assignments and four major assignments through the course.

CC 250 - Supervision in the Hospitality Industry

Dieser Kurs wurde entwickelt, um Interessierte in den Ablauf effektiver Kommunikation, Verantwortung in der Mitarbeiterführung, Mitarbeitereinweisung und -training, Mitarbeiterproduktivität und Personalkostenkontrolle, Mitarbeiterbewertung und –coaching, Personaldisziplinierung, Teamarbeit, Motivation durch Mitarbeiterführung, Konfliktbewältigung, Zeitmanagement und Change Management einzuführen.

CC 323 - Destination Management & Marketing

AH&LA Kurs: Dieser Kurs vermittelt Studenten ein Grundverstäandnis über die Rolle von Destinationsmarketingorganisationen (DMOs) und Tagungs- und Touristenbüros (CVBs) in der Touristikbranche. Alle Aspekte jeglicher Tätigkeiten in dieser Branche werden abgedeckt, einschließlich Service, Forschung, Produktentwicklung, Personal- und Finanzwesen.

CC 374 - Revenue Management

AH&LA; Course: This course will give students a basic understanding of the revenue management process. It addresses the proper use and importance of revenue management in hospitality operations and describes the wide range of elements that must be considered in order to use revenue management effectively.

CC 472 - Hospitality Sales & Marketing

AH&LA Course: In today's highly competitive hospitality market, it is essential to have an understanding of marketing and sales This course is designed to provide students with a solid background in hospitality sales and marketing. The textbook’s main focus is on practical sales techniques for selling to targeted markets.