Hospitality Sales and Marketing Certificate

The hospitality industry is on a continued growth mode and the business of hospitality encompasses food services, event management, room services and much much more. This 3 months intensive study of marketing and sales theory and practices of a hospitality property will get you engaged with many component of the hospitality business. From brand building development strategies to marketing of the property's services will immerse you in a world of real sales and marketing work. Learning to make sales calls to travel agents or corporate clients to understanding the role advertising and public relations for a hotel brand, will have you graduating from this program with tools necessary for your success in the hospitality industry.

Details

• 3 months (1 Semester)
• Students who complete the Hospitality Sales and Marketing Certificate will receive:
• AH&LA: Hospitality Sales & Marketing Certificate
• 5 credits toward the Hospitality Management Diploma

Course Descriptions

CC 139 - 21st Century Communication

Advances in technology are reshaping interpersonal communications, as well as how we mass communicate, advertise, organize and strategize in business. The knowledge that students are increasingly expected to demonstrate is transforming. 21st century skills include: information and communication technology (ICT) literacy, the ability to think and problem-solve, interpersonal and self-directional skills, global awareness, and financial, economic, business, and civic literacy. On demand video lessons will be available each week for students to view along with weekly small assignments and three major assignments through the course.

CC 250 - Supervision in the Hospitality Industry

This Supervision in the Hospitality Industry course is designed to introduce students to the proper understanding of effective communication, supervisory responsibilities, orientation and training, managing productivity and controlling labor costs, evaluating and coaching, discipline, special supervisory concern, team-building , motivation through leadership, managing conflict, time management and managing change.

CC 323 - Destination Management & Marketing

AH&LA; course: This course will give students a basic understanding of the roles destination management organizations (DMOs) and convention and visitors bureaus (CVBs) play in the tourism industry. All aspects of organization operations are covered, including service, research, product development, human resources, and financial management.

CC 374 - Revenue Management

AH&LA; Course: This course will give students a basic understanding of the revenue management process. It addresses the proper use and importance of revenue management in hospitality operations and describes the wide range of elements that must be considered in order to use revenue management effectively.

CC 472 - Hospitality Sales & Marketing

AH&LA Course: In today's highly competitive hospitality market, it is essential to have an understanding of marketing and sales This course is designed to provide students with a solid background in hospitality sales and marketing. The textbook’s main focus is on practical sales techniques for selling to targeted markets.